Topshop launch Australia

This morning another overseas super fashion retailer landed on our shores. After the success earlier this year of Spanish giant Zara, UK chain, Topshop is hoping for the same, and this mornings numbers didn't disappoint. Fans lined up from 9pm last night with the hopes of being the first 20 through the doors - $100 gift voucher to boot.

We arrived at a leisurely 11am and waited 10 minutes - where friendly staff handed out water bottles and promotional material. Once inside a mild frenzy set in, but staff were exceptional and ushered us to the photobooth for a happy snap.

Like Zara, the changing rooms were a no go zone, with cues to forever, but unlike other fashion retailers, Topshop offer a personal style service - headed by Aussie blogger Micah Gianneli of Raawblog.

Overall a fun day, with lots of cool cats in the crowds and on the streets of South Yarra (check out the girl with the chanel tattoo) , not only with the best latte in the world, but now some of the best shopping...

Topshop photo booth

Saci is wearing a silk dress from ASOS / hot cobalt handbag from MBK in Thailand / Vintage Sandals
Rada is wearing Red Velvet A line dress from sample S/S '11 collection (own it here) / wrist bling from H&M / ASOS/ Thai Markets / vintage

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